The Beginning
The Story Behind Your Curls
Founded by sisters Elena and Maya, CurlyCare was born from a frustration with conventional products that stripped hair of its moisture. We realized that textured hair doesn't need control—it needs care.
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“We believe every curl deserves to be celebrated. Our mission is to create clean, effective products that nourish and define all curl types.”
ecoClean Ingredients
ecoCurl Science
Our Journey
Founded in Brooklyn
Started with a single recipe for our signature curl cream in Elena's home studio.
home
2018
2019
science
First Organic Formula
Launched our full 'Refresh Line', becoming the first carbon-neutral curly brand.
Retail Partnership
Began our journey into boutique retail, reaching curlies across the tri-state area.
store
2021
Today
public
Global Community
Shipping worldwide to over 40 countries and launching our digital curl academy.